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Your marketing plan is your plan to bring your product or service to the market place. Marketing strategies match or transform your product or
services to the needs of your customers. Good market research will uncover marketing ideas for new products or services that are not presently
being met.
The first step is a market analysis. This analyzes the market size, growth characteristics, buying trends and trends for the future. It profiles
the competitors in the market you want to compete in. What are their strengths, weaknesses and unique selling proposition? What opportunities are
there, that are not being satisfied? Profile your current and potential customers. How do they make their buying decisions? What are they looking
for that isn't available today?
Marketing strategies and tactics are your plans to capture a niche or an entire market segment based on your company capabilities and the needs
of the market. Marketing strategies should include product positioning strategies, pricing, distribution, channel penetration, advertising,
Internet, public relations, trade shows, use of reps, telemarketing, direct mail, etc.
Introducing new products or services to the market is a major stumbling block for most small businesses. You should be able to commit yourself to
offer the best products and services that you can. Concentrate at what you are good at and Twin Cities will take care of the rest.
The new product development process should not be based only on technology and process capabilities (engineering driven). The new product launch
that is based only on satisfying an un-met market need without taking into account company capabilities is equally bad (marketing driven).
New product introductions need to be a joint venture between marketing and engineering to be effective.
A well thought out marketing plan is needed in today's world. Twin Cities can help develop the right plan for your business. We work with you
and your staff to create your own blueprint for success. We work with start-up organisations as well as mature organisations.
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A well thought out marketing plan is needed in today's world. Do you have an effective marketing strategy?
The marketing plan is made up of 3 parts.
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List products / services and briefly describe each in order of highest sales or significance. |
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Market analysis: size, segments, growth, competitors, customers, and buying behaviors. |
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Marketing strategies and tactics to reach targeted market, segments, channels and customers. |
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The focus of marketing strategies must be the objectives to be achieved – not the process of planning itself. Marketing strategy is essentially
a pattern or plan that integrates your organization's major goals, policies, and action sequences in a cohesive whole.
Your business marketing strategy is the single biggest factor which determines the success or failure of your business. It doesn't matter if you
sell widgets from an office in your house, or run a multi–million dollar company. It is just that simple. Get it right and you prosper. Get it
wrong and you go the way of many others who have failed before you. This is true on Main Street, and on the internet as well. No matter what you
do, the proper business marketing strategy essentials remain the same, only the application of them has to adapt to the needs of your particular
business. Do not confuse business marketing with simple advertising. Your business marketing strategy should affect every aspect of how you run
your business. It is the heart and soul of a successful business.
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Please complete the enquiry form below and our admin division will be in contact with you shortly.
Kindly note that the asterisk (*) indicates mandatory fields to be completed. Thank you for your interest.
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| Tel no.: |
+27 (0) 12 543–3858/6/19 |
| Fax no.: |
+ 27 (0) 86 618–5538 |
| Danie van Loggerenberg: |
+ 27 (0) 82 303 7088 |
| Dylan Griffiths: |
+ 27 (0) 72 265 9951 |
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